Venture: Soko
Soko helps artisans in emerging markets design and deliver handcrafted jewelry products to high-value retail markets in the U.S.

Expert: Robin Albin
SVP Conceptual Innovation, Estée Lauder

 

Soko worked with a leading brand executive to reimagine its brand
Soko helps artisans in emerging markets design and deliver handcrafted jewelry products to high-value retail markets in the U.S. Soko has created a community of 1100+ artisans from 30+ countries, leading to a 4x increase in artisan household income, with 70% of them being women artisan enterprise owners.

Soko’s top priority was reinventing its brand and positioning to captures its ethical fashion roots, agility to respond to market needs, and mastery of technology innovation. Soko partnered with Rippleworks to create a cutting-edge brand development strategy to increase e-commerce sales.

Soko has created a community of 1100+ artisans from 30+ countries, leading to a 4x increase in artisan household income, with 70% of them being women artisan enterprise owners.

Soko teamed with Rippleworks Expert Robin Albin, who led brand strategy as Estée Lauder’s SVP of Conceptual Innovation. Together, they:

• Identified critical elements and gaps in company’s brand that drive customer acquisition
• Defined a process to update the brand as a team and vendor
• Made tangible changes to brand by updating brandbook and other collateral

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