Venture: Mela Artisans
Mela Artisans improves livelihoods of local artisans across India by helping discover, design, and distribute their goods.
Expert: Mark Harnett
Consultant, Drak Marketing
• VP Marketing, Complete Solar
• Senior Director Digital Marketing, Getaround
• VP Online Marketing, Reputation.com
Mela Artisans partnered with a leading digital marketing expert to reach more customers through online campaigns
Mela Artisans’ top priority was build out a consumer-direct to complement its channel of selling to retailers. Mela Artisans partnered with Rippleworks to develop world-class customer acquisition for e-commerce through promotional partnerships and improved online marketing campaigns.
The Rippleworks team worked with the Mela e-commerce team to help it analyze its customer acquisition costs and results in a way that we had never thought of before. It was very impactful indeed!
—Mela Artisans CEO Navroze Mehta
Mela Artisans teamed with Rippleworks Expert Mark Harnett, who has led digital customer acquisition campaigns for companies such as Nike, Getaround, Reputation.com. Together, they:
• Validated customer acquisition strategy by identifying key metrics for growth
• Identified drivers of conversion and best channels for growth by conducting structured online experiments
• Adjusted and iterated on experiments based on real-time feedback and conversion data
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