Venture: IndusOS
IndusOS bridges the language and mobile divide in India and Bangladesh through an innovative mobile operating system that provides translation, text-to-speech, and apps in 12 regional languages.
Expert: Zoher Karu
Managing Director, Data & Analytics at Citi
• Chief Data Officer, eBay
• VP Analytics, Sears
As IndusOS scaled, its top priority was using advanced data to drive user retention. IndusOS partnered with Rippleworks to develop a user retention strategy by leveraging user data to gain deep customer insights.
Data science is a key component of our organization because we operate in an extremely fast paced environment.
Engaging and working with Rippleworks was very beneficial to us, especially when we were starting our data science journey. Working with Zoher truly set us on a path to become a data-driven organization.
—IndusOS CEO Rakesh Deshmukh
• Verified growth strategy to identify a limited number of key drivers to focus on
• Enabled team and tech stack to personalize UX by creating an IndusOS “customer DNA” framework
• Confirmed personalization strategy with company’s first structured and statistically valid experiment
View More Projects
Nexleaf
Operations
Learn More
dr.consulta
Technology
Learn More
Tienda Pago
Marketing & Sales
Learn More
