Venture: Global Forest Watch
Global Forest Watch is an online platform that provides data and tools for monitoring forests.

Expert: Andy Cohen
• Senior VP of Sales at Bill.com

• Co-Founder and CEO, Caring.com
• VP and General Manager, SAP SuccessFactors

Global Forest Watch partnered with Rippleworks to develop a monetization strategy and go-to-market plan for GFW Pro

Global Forest Watch (GFW) is an online platform that provides data and tools for monitoring forests. By harnessing cutting-edge technology, GFW allows anyone to access near real-time information about where and how forests are changing around the world. Thousands of people use GFW every day to monitor and manage forests, stop illegal deforestation and fires, call out unsustainable activities, defend their land and resources, sustainably source commodities, and conduct research at the forefront of conservation.

GFW’s top priority was generating recurring revenue with a new B2B product. GFW partnered with Rippleworks to develop a monetization strategy and go-to-market plan for GFW Pro.

Rippleworks partnered with us on a go-to-market plan for our GFW Pro product.

In a very short time, our team learned to think differently about how to integrate our mission with our need for financial sustainability.

We heard directly from users the value our product provides, which gave us the confidence to continue after our engagement with Rippleworks ended. This truly was a game changer for us.

—GFW Pro Product Manager Noel Smyth

Global Forest Watch partnered with Rippleworks Expert Andy Cohen, a leading sales executive who built teams and businesses at Bill.com, Caring.com, SAP SuccessFactors, Intuit, SC Johnson, and Deloitte. Together they:

• Developed an understanding of market dynamics and feasibility; conducted customer interviews to determine product value and determine a pricing model

• Determined an optimal monetization plan; outlined various software recurring revenue models

• Operationalized GFW’s new monetization plan; drafted a go-to-market strategy focused on marketing/sales, conducted a hiring needs assessment

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