Venture: African Leadership Academy
ALA educates and supports Africa’s future leaders.
Expert: Vincent Barr
Marketing Consultant
• Marketing, Jet.com
• Web Marketing, MongoDB
ALA partnered with Rippleworks to increase student applications through digital marketing
African Leadership Academy (ALA) is dedicated to lasting social impact in Africa by cultivating and providing lifelong support to the next generation of African leaders. ALA identifies the most promising 16-19 year olds from all 55 African nations for an innovative, two-year program focused on leadership, entrepreneurship, and African studies.
As ALA scales their mission of developing the next generation of African leaders, their top priority was expanding and improving recruiting efforts across multiple geographies. ALA partnered with Rippleworks to increase student applications from target markets through digital marketing.
Our work with Rippleworks built the capacity of our organization to deliver on our strategy.
We now have a deeper understanding of digital marketing and social media that we have deployed to build our audience and connect our network.
Our team members consider our Rippleworks expert as one of the greatest contributors to their own professional development, and he has become a valued member of our broader community.
—ALA founder and CEO Chris Bradford
ALA partnered with Rippleworks Expert Vincent Barr, who has helped top companies like Google, Jet.com, and Prudential Financial scale their digital marketing. Together, they:
• Quantified customer acquisition targets, identified focus in funnel stage, and defined learning objectives
• Designed end-to-end paid campaign, including platforms and channels; considered cost, context, and team capabilities
• Gained significant learnings early that informed the following year’s marketing strategy
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