Venture: Goodlife Pharmacy brings safe and trusted medicine to millions of low-income Kenyans. In just under four years, Goodlife has grown to provide trusted pharmaceuticals to ~600,000 customers from 53 convenient locations – with a total reach of 1.2 million people.
Project: Goodlife partnered with Rippleworks to increase digital marketing to Improve store growth and same store sales
Expert: Kirstin Hornby, VP of Marketing & Customer Support, Rakuten