Venture: Yamba Malawi
Yamba Malawi’s innovative child-focused poverty graduation program empowers vulnerable communities in Malawi to build a pathway out of extreme poverty.
Expert: Nicholas Kessler
Product Marketing Lead, Galaxy + AI, Starburst
Yamba Malawi partnered with Rippleworks to refresh their brand identity, value proposition, and core messaging.
Yamba Malawi empowers vulnerable children and their communities to break the cycle of extreme poverty through its Childhoods & Livelihoods Program, which integrates childhood wellbeing, sustainable businesses, and financial management. By partnering with local Community-Based Organizations to address immediate needs and equipping caregivers with tools to build long-term solutions, Yamba Malawi strengthens food security, health, education, and local economies, ensuring the next generation can thrive.
One of the Yamba’s top priorities going into the project was developimg a value proposition and messaging to support fundraising efforts.
Yamba partnered with Nicholas Kessler, an experienced AI Product Marketing Leader. Together, they:
• Updated Yamba’s brand messaging framework, including messaging pillars and proof points
• Identified key audience segments and crafted positioning statement messaging for each
• Selected effective marketing channels and integrated the messaging into compelling donor assets
