Venture: Vote Run Lead
Vote Run Lead trains women to run for office and win.

Expert: Andreina Parisi-Amon
VP of Learning & Teaching at Engageli
• Head of Teaching and Learning, Coursera
• VP of Programs, Miss CEO

Vote Run Lead partnered with Rippleworks to develop the key product requirements for their hybrid content delivery model

Vote Run Lead (VRL) trains women to run for office and win, providing free educational resources from their Run As You Are (RAYA) curriculum. Through a supportive online community, VRL helps women gather to share their campaigns, goals, and expertise with a culturally diverse group of women leaders who are more than prepared to hold public office. In 2020, VRL reached 15,000 women and had 308 alums running for office.

VRL’s top priority was to increase traffic to RAYA, increase engagement with the curriculum, drive more referrals, and begin to measure user experience. VRL partnered with Rippleworks to develop key requirements for their hybrid content delivery model.

Working with Rippleworks allowed us to drill down on years of content and civic curriculum helping us to hone the leadership journey at Vote Run Lead.

The team of experts combed through our resources to find the real gems, creating clear audiences and calls to action for our community.

The partnership came at a critical time at the organization as we are working together, growing the organization, and teaching women to run for office in a new normal of digital and in-person learning models.

—Vote Run Lead founder and CEO Erin Vilardi

Vote Run Lead partnered with Rippleworks Expert Andreina Parisi-Amon, a teaching and learning leader with experience building curricula and strategy at Engageli, Miss CEO, Mass STEM Hub, and Coursera. Together they:

• Learned a net promoter score framework and how VRL could begin measuring their score

Learned a Content Strategy Framework to define functional goals, user needs, and user preferences

Learned best practices for defining a user journey map; designed the ideal journey for VRL’s priority user

Defined key decisions for building ideal journeys for priority users

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