Venture: Mongabay
Mongabay seeks to raise interest in and appreciation of wild lands and wildlife, while examining the impact of emerging trends in climate, technology, economics, and finance on conservation and development.
Expert: Kristine Harris
Marketing Advisor, FlexGen
Mongabay partnered with Rippleworks to develop a product marketing plan for their Data Journalism Lab.
Mongabay is an award-winning, nonprofit environmental science and conservation news organization uniquely positioned to provide original content in a frequent (daily outputs), objective (does not advocate), accurate (relies on facts and scientific information) and timely manner to a global audience of conservation scientists, private-sector decision-makers, government policymakers, civil society organizations, journalists in other media outlets, and interested members of the public.Â
One of the Mongabay’s top priorities going into the project was increasing the number of financial supporters through better product marketing of their Data Journalism Lab.
Mongabay partnered with Kristine Harris, a strategic Marketing leader. Together, they:
• Developed a product marketing plan for Mongabay’s Data Journalism Lab
• Carried out market segmentation and persona analysis
