Venture: Jiro-VE
Jiro-VE’s inclusive micro franchise model provides affordable, clean, and healthy lighting for marginalized communities in Madagascar.

Expert: Nina Werner
Head of People Growth, Membrain.com

Jiro-Ve partnered with Rippleworks to build a world-class performance management program.

In Madagascar, electricity is not accessible nor affordable for most people. An estimated 33.7% of the population has access to electricity, compared to an average of 48.4% for Sub-Saharan Africa in 2020. Jiro-Ve’s innovative, inclusive micro franchise model provides affordable, clean, and healthy lighting for marginalized communities. Their model allows them to rent out a rechargeable LED light for a price that is cheaper than candles or kerosene.

One of Jiro-VE’s top priorities going into this project was building a world-class performance management program.

Jiro-VE partnered with Nina Werner, an experienced People leader with an entrepreneur mindset. Together, they:

• Clarified corporate objectives and individual/team roles and responsibilities

• Drafted a new performance appraisal process based on best practices and staff and company priorities

• Identified key needs and concerns to implement an incentive structure based on staff feedback

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