Venture: Hello Tractor
Hello Tractor helps farmers access timely and affordable mechanization service whenever they need it.

Expert: Greg Chiocco
Product Manager at X (formerly Google X)
• Sr. Director of Product Management, Granular
• Manager of Product Management, Zoox

Hello Tractor partnered with Rippleworks to define a user journey and service map that bolsters their business

Hello Tractor connects smallholder farmers to machinery that can significantly improve their farming operations. Their model has already served more than 500,000 farmers in 18 countries around the world.Hello Tractor connects smallholder farmers to machinery that can significantly improve their farming operations. Their model has already served more than 500,000 farmers in 18 countries around the world.

One of Hello Tractor’s top priorities going into the project was deepening their reach into their current markets and expanding to new countries. Hello Tractor partnered with Rippleworks to define a user journey and service map that bolsters their business as they scale.

Hello Tractor partnered with Greg Chiocco, a product expert who led teams and built products at X, Granular, Zoox, The Climate Corporation, and Trimble. Together, they:

• Created a user journey map; prioritized primary user cohorts/personas, defined user journeys for prioritized users 

• Developed a service map; learned best practices in service and user experience, prioritized pain points

• Built a forward-looking plan; identified metrics and opportunities for experimentation, built a user experience plan

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