Fibrazo partnered with Rippleworks to refresh their brand position and core messaging.

Fibrazo is closing the “connectivity gap” in Latin America’s low-income urban communities by providing affordable, flexible fiber internet. Over 40 million households in informal settlements lack reliable internet, limiting access to e-learning, telemedicine, and remote work. Mobile data is often the only option, but it’s costly and inflexible. Fibrazo’s pay-as-you-go model offers high-speed, low-cost internet tailored to users’ needs, unlocking opportunities while tapping into a $15 billion neglected market.

One of Fibrazo’s top priorities going into this project was refreshing their brand and value proposition to inspire long-term growth and impact. 

Fibrazo partnered with Katherine Lee, a design strategy leader and master storyteller with 25+ years of experience specializing in building customer driven product and brand experiences. Together, they:

• Refined their brand essence by grounding it in emotional and user-driven insights.

• Created a clear roadmap for testing and iterating messaging strategies to ensure resonance and impact.

• Developed actionable activation ideas to test with users.

View More Projects

Tienda Pago
Marketing & Sales
Learn More