Venture: Pollinate Group
Pollinate Group empowers marginalized women as entrepreneurs so they can earn an income, learn valuable skills, and step into leadership roles.
Expert: Dana Dohse
Vice President Marketing, EnergyHub
Pollinate Group partnered with Rippleworks to strengthen and diversify their funding model.
In India and Nepal, where nearly 289 million people live in poverty, Pollinate Group empowers women from underserved communities to become clean energy entrepreneurs. Through a 36-month training and support program, women gain the skills and tools to build sustainable businesses and lift their families out of poverty. Since 2012, Pollinate has supported over 2,000 women and aims to reach 10,000 by 2025—driving economic opportunity and access to clean energy in the world’s most marginalized communities.Â
One of the Pollinate Group’s top priorities going into the project was increasing philanthropic support to fuel their growth
Pollinate Group partnered with Dana Dohse, a strategic CMO/VP of Marketing with deep expertise driving growth for software, services, and hardware companies. Together, they:
• Assessed brand positioning and identified key funder segments
• Refined value proposition and core messaging for different audiences
• Developed tools to guide messaging across platforms, especially their website
