Venture: TeachUNITED
TeachUNITED is a global non-profit dedicated to making sure kids are getting a quality education.
Expert: Shuchi Sarkar
CMO, LTIMindtree
TeachUNITED partnered with Rippleworks to refresh their core messaging to attract philanthropic funders.
Over 250 million children worldwide lack essential math, literacy, and life skills, especially in underserved and rural areas. TeachUNITED (TU) believes great teachers are the key to changing that. Unlike short-term training programs, they provide long-term, evidence-based support to help educators build skills in growth mindset, student engagement, and personalized learning—empowering them to drive lasting student success.
One of TU’s top priorities going into the project was increasing their educational impact through $8-10M of new and current philanthropic partnerships.
TU partnered with Shuchi Sarkar, a growth-minded marketing executive with 20+ years of experience leading brand positioning and strategy across the globe. Together, they:
• Updated main messaging book and TU’s pitch deck with easy-to-digest impact data points
• Developed region and funder-specific messaging
• Piloted new end of year social media campaigns
