Venture: The Nudge

Investment: $2.5M grant

Portfolio: Scaling Capital

Investment date: December 2022

Region(s) served: India

Sector: Livelihoods

Core Impact Metric: Increasing income for households

Moving ultra poor households out of poverty

The /Nudge is an action institute working towards a poverty-free India, within our lifetime. It partners with governments, markets and civil society to build resilient livelihoods for all. Rippleworks supports the “End Ultra Poverty” initiative which will pull 5 million ultra poor women-led households in India out of extreme poverty within the next 10 years.

According to the 2011 Socio-Economic Caste Census, 23 million households (~115 million people) in India live in ultra poverty. Despite prioritization and the best efforts of large scale government programs, the ultra poor are still difficult to reach.

The Graduation Approach, which is being deployed by The/Nudge, is an evidence rich, carefully sequenced program targeting women, that graduates households out of ultra-poverty in a time-bound manner. It targets the improvement of the woman’s agency, food security, income & savings, productive assets and access to social protection and credit. 

Why Rippleworks Invested:

To date, the Nudge is running its poverty graduation model with 2,370 households in two states in India, with commitments from three more. The Nudge requires additional capital to implement their direct household program and then to transition the program for scale-up in these states with the regional government.