Venture: The Nudge
Investment: $2.5M grant
Portfolio: Scaling Capital
Investment date: December 2022
Region(s) served: India
Sector: Livelihoods
Core Impact Metric: Increasing income for households
The /Nudge is an action institute working towards a poverty-free India, within our lifetime. It partners with governments, markets and civil society to build resilient livelihoods for all. Rippleworks supports the “End Ultra Poverty” initiative which will pull 5 million ultra poor women-led households in India out of extreme poverty within the next 10 years.
According to the 2011 Socio-Economic Caste Census, 23 million households (~115 million people) in India live in ultra poverty. Despite prioritization and the best efforts of large scale government programs, the ultra poor are still difficult to reach.
Why Rippleworks Invested:
To date, the Nudge is running its poverty graduation model with 2,370 households in two states in India, with commitments from three more. The Nudge requires additional capital to implement their direct household program and then to transition the program for scale-up in these states with the regional government.
