Venture: Yoco
Yoco helps micro-businesses across South Africa grow their business through its mobile point of sale (mPOS) and payment solutions
Expert: Andrew Sandler
Director of Design, Grand Rounds, Inc.
• Director of Product Design, Merchant, Groupon
• Sr. Director of Design & UX, Eventbrite
• Director of UX, Walmart.com
Yoco’s top priority was to improve the digital user journey that customers go through on its website. Yoco had found itself evolving into a B2B ecommerce company, finding that nearly all of its sales were coming through its website. Yoco partnered with Rippleworks to optimize the web user experience in order to increase the conversion rate of potential customers.
We learned how to simplify and cultivate a mindset to genuinely design around customers. This sense of focus has permeated throughout Yoco, helping us to understand better how to grow by removing friction in the customer journey.
—Yoco CEO Katlego Maphai
Yoco teamed with Rippleworks Expert Andrew Sandler, who has led product/design strategy at top ecommerce companies, such as Groupon, Eventbrite, Walmart.com, and Salesforce. Together, they:
• Gained deep user insights after redefining purpose and process for user interviews
• Redesigned website structure and content off of new user insights
• Created wireframes for two high priority pages
• Developed structured experiments to allow Yoco to gain insights and iterate in order to drive user conversion
