Venture: VisionSpring
VisionSpring provides access to affordable eyeglasses for people earning under $4 per day

Expert: Vijay Raghavendra 
SVP Merchant Technology at Walmart Labs
• Sr. Director Payments, Zynga
• Sr. Director Risk Product Development, PayPal
• Director of Architecture, eBay

VisionSpring partnered with Rippleworks to lay the groundwork for a new e-commerce platform

VisionSpring provides access to affordable eyeglasses for people earning less than $4 per day, which enhances livelihoods, learning opportunities, and quality of life. By 2021, VisionSpring had distributed 6.8 million pairs of corrective glasses in emerging and frontier markets.

VisionSpring works closely with a large network of global organizations to distribute their eyeglasses, and VisionSpring’s top priority was implementing a B2B e-commerce solution in order to power their global reach. VisionSpring partnered with Rippleworks to define the requirements for a B2B e-commerce platform, as well as create and run a request for proposal process to identify the best platform and implementation partner.

For our first foray into e-commerce, Rippleworks set us up with the most sage of guides in Vijay. What better coach could we have possibly asked for! Plus Rippleworks’ project management support ensured we adhered to our tight timeline.

We are now bringing the wonder of clear vision to more people around the world in a more efficient and client-friendly way.

VisionSpring President Ella Gudwin

VisionSpring teamed with Rippleworks Expert Vijay Raghavendra, who has scaled e-commerce platforms as the SVP of Merchant Technology at Walmart.com, Sr. Director of Payments at Zynga, and Sr. Director of Risk at PayPal. Together, they:

• Defined user stories that outlined VisionSpring’s business processes, and defined system requirements from user stories

• Created a vendor scorecard and evaluated 70 platform vendors to prioritize VisionSpring’s top two

• Defined best practices for implementation of a new e-commerce platform

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