Upwardly Global partnered with Rippleworks to grow their customer base through digital marketing

Upwardly Global strives to eliminate employment barriers for skilled immigrants and refugees and to facilitate their integration into the professional U.S. workforce. They provide direct workforce empowerment services to job seekers, helping them find professional jobs that increase their earning potential.

One of Upwardly Global’s top priorities going into the project was diversifying their customer acquisition strategy. Upwardly Global partnered with Rippleworks to improve their digital marketing operations by deepening analytics and experimentation capabilities to grow customer acquisitions.

Upwardly Global partnered with Rippleworks Expert Michael Lee, a leading internet marketer who brought nearly two decades of e-commerce experience from Atlassian, Fanatics, Ebay, and Optus. Together, they:

• Learned best practices in digital marketing campaign structure, target audiences, and measurement structure

• Created a performance dashboard to monitor and measure performance

• Developed a framework for experimentation

• Defined considerations for budgeting process; outlined a process for omni-channel strategy

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