Venture: NeoGrowth
NeoGrowth helps micro-retailers across India build credit history and access affordable loan products
Expert: Kayti Sullivan
SVP Sales at Yelp
As NeoGrowth scaled, NeoGrowth’s top priority was moving to a more scalable sales model. NeoGrowth partnered with Rippleworks to to form a technology-enabled customer acquisition strategy to reduce costs and accelerate growth.
Working with Kayti and Rippleworks helped us dive deep into our problems with customer acquisition, and the solutions have helped us a lot.
They involved a technology and data-driven approach, and we now have seen higher productivity, lower acquisition costs, and reduced attrition.
—NeoGrowth Managing Director Piyush Khaitan
NeoGrowth teamed with Rippleworks Expert Kayti Sullivan, who has scaled sales teams and strategies as the SVP Sales for Yelp. Together, they:
• Increased proportion of direct sales with higher volume and quality of leads
• Lowered direct sales customer acquisition costs with higher sales productivity
• Confirmed scaling plan for salesforce by factoring in customer lifetime value
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