Venture: Geekie
Geekie’s personalized learning technology brings high-quality education to students across Brazil.

Expert: Rupesh Shah
VP of Product Management at Granular
• Director of Product, Khan Academy
• VP Product, Infusionsoft
• Director of Mobile, Intuit 

Geekie partnered with Rippleworks to set its platform up for scale

Geekie’s adaptive learning platform uses innovative personalized learning technology to improve student engagement and learning outcomes throughout Brazil. The 5 million K-12 students on Geekie’s platform see on average 30 percent higher scores over a two-month period than those who aren’t on the platform.

Geekie’s top priority was to drive user engagement with world-class product strategy as it piloted a new mobile digital learning system that supports classrooms and teachers. Geekie partnered with Rippleworks to build the product team infrastructure to meet 10x growth, as well as align business objectives and product strategy.

We thought we knew how to develop products, but this project really took us to the next level. We are now much more focused and confident in creating thoughtful solutions to our clients’ critical problems.

It transformed the mindset of not only the product team, but also of the entire organization.

— Geekie CEO Claudio Sassaki

Geekie teamed with Rippleworks Expert Rupesh Shah, who directed product teams at high-growth organizations including Khan Academy, Intuit, and Infusionsoft. Together, they:

• Developed new user research approach to dig deeper into user experience.

• Interviewed and observed teachers to create end-to-end user journey, leading to critical user insights that informed product direction

• Implemented prioritization framework to verify product priorities

• Learned and executed best practices in rapid prototyping by designing and deploying four experiments to gain insights on three prioritized issues

• Outlined three core product team functions based on growth goals in order to design new product team structure and define KPIs

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