Venture: World Pulse
World Pulse is a social network of women creating grassroots movements within local communities
Expert: Sarah Rose
COO at UrbanSitter
• SVP Product and Marketing, Polyvore
• SVP Product and Growth, ModCloth
• Director of Product, Hewlett-Packard
Through the World Pulse community, members are leading change in their communities: starting businesses, building movements, running for office, winning awards and scholarships, and collectively improving the lives of more than 2.9 million people.
World Pulse’s top priority was to design, test, and scale a revenue model so World Pulse could reach more women and provide more resources for its online community. World Pulse partnered with Rippleworks to lay the foundations for a revenue and monetization strategy.
We gained the insight we needed to strategically recruit the right product talent to fulfill our ambitious vision. As a result our internal operations are transforming for the better and we are increasing the scale of our global impact for women globally.
In addition, we gained an incredible advisor in Sarah Rose, and she continues to add value and support long after the official project has concluded!
—World Pulse CEO Jensine Larsen
World Pulse teamed with Rippleworks Expert Sarah Rose, who has led product and growth teams as the COO of Urban Sitter and the SVP of Product & Growth at top companies such as Polyvore and ModCloth. Together, they:
• Baselined usage, engagement, and conversion rate of platform
• Defined potential monetization strategy and the required organizational capabilities and resources for execution
• Defined the organizational capabilities and resources needed for a revenue and monetization strategy
• Defined the attributes of the target user for a revenue and monetization strategy
• Applied human-centered design principle to map the platform experience of the target user and identify areas for improvement of the platform
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